Yama girl (Mountain girl)

The Yama girl fashion style started taking off in Japan in 2010 and is considered a variation on the Mori girl (Forest girl) style. While a Mori girl enjoys the forest, a Yama girl enjoys the mountains. "Yama" is Japanese for "mountain". Blogger Yuri Yosumi  is said to be the unofficial founder of the Yama Girl movement. The idea of Yama girl style is to look feminine and outdoorsy, innocent and adventurous. Many Yama Girls are urban women who enjoy outdoor activities and want to look good while doing so.

Websites

 * A Variation on Mori Fashion: Yama, the Mountain Girl
 * Yama Girls Cousins of Mori Girls
 * Mori Girl & Yama Girl
 * Japan's 'Yama Girls' Skirt Usual Hiking Outfits

Related Pages

 * Yama girl (Mountain girl) Clothing Style
 * Yama Girl (Mountain Girl) Accessories
 * Yama girl (Mountain girl) Footwear
 * Yama girl (Mountain girl) Hair
 * Yama girl (Mountain girl) Makeup
 * Yama Girl (Mountain Girl) Lifestyle

Related Styles
Mori girl (Forest girl)