Alternative Fashion Wiki

大阪六甲山遇上Yama Girl

The Yama girl fashion style started taking off in Japan in 2010 and is considered a variation on the Mori girl (Forest girl) style.  While a Mori girl enjoys the forest, a Yama girl enjoys the mountains.  "Yama" is Japanese for "mountain".  Blogger Yuri Yosumi  is said to be the unofficial founder of the Yama Girl movement.  The idea of Yama girl style is to look feminine and outdoorsy, innocent and adventurous.  Many Yama Girls are urban women who enjoy outdoor activities and want to look good while doing so.

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Mori girl (Forest girl)